Chiropractic Masterminding
As you know, I do not offer “High end coaching” for chiropractors. I’d love to, but I don’t. Instead I’ve created an efficient way to communicate to you; this blog, my emails, newsletters, and weekly...
View ArticleDoc, Do You Know Bob?
You’ve heard me mention the importance of diversification; especially in the light of this economic situation we’re all dealing with. This means accepting cash, insurance, personal injury, Medicare,...
View ArticleA Common Chiropractic Mistake
Not sticking to what you are good at will create a miserable chiropractic existence full of frustration, let down, and lack of any form of success. I know personally virtually all the most successful...
View ArticleIs “RELIEF CARE” Chiropractic?
As Chiropractors, we sometimes operate in a bubble created by Chiropractic Colleges and Consultants. See, they know going in, what YOU want and want to hear. Things like… 1. All you have to do is...
View ArticleThe Most Ignored Chiropractic Commodity
Do you know where your hidden profits are located? In your mailing list. Since most Chiropractors don’t use the term “mailing list”, first let’s define it: As it relates to a doctor’s office, a mailing...
View ArticlePBA Members are Industry Transformers!
I have been called an “Industry Transformer”… one who has, through the years, changed how Chiropractors “do business”. And if you don’t mind me admitting, I’m really proud of what we’ve created for...
View ArticleHow You CAN Use Google To Better Your Practice
I giggle watching chiropractors when they attempt to make “Pay Per Click” advertising work to attract patients. The results just don’t justify the effort! First of all, it does nothing to better serve...
View ArticleWhat is YOUR U.S.P.?
U.S.P. stands for “Unique Selling Proposition”. Simply, what do you do better or different than anyone else that can be communicated in a few sentences? For example what sounds better when asked, “What...
View ArticleCommon Words Uncommon To Chiropractors
In attempt to impress or “educate” patients, most chiropractors use words patients do not understand or care to understand! Anytime you can embed any of the following words into your patient...
View ArticleBuilding Your Practice Via EMAIL!
One of the most valuable things a PBA member can do for his or her practice is to shamelessly build their email list. This means getting the emails of every: acquaintance friend family member and...
View ArticleBe the ‘Starbucks’ of Chiropractic!
There is so much that you can learn from Starbucks, Home Depot, Disney Land, and may other nationally recognized companies. Let’s start with Starbucks: There is nothing exciting or extraordinary about...
View ArticleBrochures And Chiropractic
I’m often asked to review doctor’s brochure/s. They ALL look the same. 3 panels Tri-Folded Double-Sided Name Rank Serial Number Why do they all end up looking the same and including the same type of...
View ArticleChiropractic Pep Rallys… Any Value?
Okay, I’m gonna go out on a limb today and just give you MY OPINION on seminars or consulting offered to Chiropractors designed to: Celebrate Chiropractic; its history, and it’s philosophy Increase...
View ArticleWhich Chiropractic Consultants You Should Stay Away From!
Although I see myself more as a “done for you” content & strategy provider than a “consultant”, I know some doctors may group me in with the rest of the consultants out there. Fortunately though,...
View ArticleThe Components of An Effective & Inexpensive Postcard Mailing
“To us in America, the reflections of Armistice Day will be filled with solemn pride in the heroism of those who died in the country’s service and with gratitude for the victory, both because of the...
View ArticleHow To Know If Your Practice Name Is Repelling People!
I’ve convinced hundreds of D.C.s to change the name of their practice and I’ve done that first by asking them these sorts of questions: Would you agree the vast majority of new patients come to you...
View ArticleReal Internet Marketers That You Should Follow
Today’s post will be short. Why? Because when it comes to internet marketers, there aren’t many who have proven themselves to be ones who truly create value in the market place. It’s not that they...
View ArticleAre You Coachable?
My relationship with my Chiropractors is unique. I provide them “done for you” communication tools that… build and maintain relationships create credibility/authority stimulate new patients and...
View ArticleWhat Else Can I Do For You?
“The Practice Building Alliance™” was designed to take most, if not all your patient & prospect communication off your plate… without you having to spend a lot of money. External marketing can be...
View ArticleYour Image
There’s an image the general public has for a “doctor”; what a doctor looks and acts like, both on and off the clock. Like it or not, we lose points anywhere and anytime we fall short of what “they”...
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